7-11

Seven-Eleven. This client is a household name with over 78,029 locations worldwide and being a massive company composed of over 135,000 employees. Malaysia HQ alone is responsible for over 10,000 employees and serving over 900,000 customers daily.

For this specific marketing campaign we utilized seeding via KOL Engagement as our primary strategy. Malaysia being a massive E-Sports Hub in SE Asia, we were able to recruit some Key Opinion Leaders, or influencers, to help promote the client’s special promotion of Slurpee.

Within 3 months of our services the Slurpee sales saw a 70% nationwide jump.